Dropbox tested landing pages and a private beta program as an effort to generate interest in the product and begin to build a community while the product was still in the development process. Build Your Community Before You Even Have a Product - Don't make the mistake that you need to have a fully launched and market-ready product before you can get people to talk about it. Customers talk about great products, so the first step in word-of-mouth marketing success is to have a product worth talking about.Ģ. Dropbox decided to make a simple file storage application that worked. In others words, users couldn't rely on these solutions. These other products didn't work all of the time and would create file errors. The company realized, however, through looking at comments in forums and reading blogs, that users weren't really satisfied with competitor products. Have an Amazing Product - When Dropbox launched, its market was already highly competitive with dozens of cloud storage companies battling for users. 5 Reasons for Dropbox's Word-of-Mouth Marketing Successġ.
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